Gaining the competitive edge in a disruptive world
Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations.
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Many companies are relying on a business model that is fundamentally suited to a different era.
“A challenging and thought-provoking read for those looking to master the complexities of making digital transformation work in practice. This excellent book gets right to the heart of business model transformation with frameworks for developing strategy and practical examples for delivery, transition, and corporate buy-in.” Mark Spelman, Member of the Executive Committee, World Economic Forum
As markets are constantly transformed by new technologies and disruptor competitors, once successful business models designed to function in a different time now struggle as the mainstream changes. Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations.
Now in its second edition, this book is the step-by-step guide for leaders who want to seize the opportunity of new business models to turn downward trends into upward momentum and gain an edge on the competition. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation.
New and updated in-depth case studies of organisations, which have boldly transformed, offer examples for change, ranging from exponential-growth companies like Netflix to hidden champions like Knorr Bremse and global companies like SAP, Atlas Copco, Klöckner & Cie, and SingPost. This book is the guide for organizations looking to turn downward trends into upward momentum and gain an edge on the competition.
Transformation is presented as a leadership challenge with the necessary emphasis on the human aspects of change. With the Business Transformation Board a well-grounded framework is available to realize opportunities for innovation-led change at grand scale. Radical Business Model Transformation is essential reading for CxOs, transformation leaders, and MBA students interested in making dynamic changes for future-proof business models and building a better tomorrow.
“This book demonstrates that business model transformation can be a highly effective means for successful digital transformation. When platforms and ecosystems challenge the market rules especially for traditional companies, this step-by-step guide shows how to proactively shift your business model in order to shape future success. A must-read!” Gisbert Rühl, CEO, Klöckner & Co SE
“One of the most important forces transforming the fortunes of firms is the change in business models. This book gives you a thoughtful and well-researched guide; it is a tour-de-force providing a great illustration of how to respond to radical business model change and, better still, how to lead the way. ” Michael G Jacobides, Sir Donald Gordon Chair of Entrepreneurship and Innovation, and Professor of Strategy, London Business School
“The asset-heavy chemical industry is still very much based on traditional business models. Many of our customer industries, however, are in transformation. This book helps you to question your own business models and at the same time to better understand those customers who are already in a transformation mode.” Martin Brudermüller, CEO, BASF
“It is in the spirit of Peter Drucker that this book shows the broader picture of the transformation journey beyond management techniques and with the necessary emphasis on the human aspects of change.” Richard Straub, President Global Peter Drucker Forum
“I congratulate Dr Linz and his co-authors on this impressive, highly relevant book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to know how innovation can create new opportunity and growth.” Bill McDermott, CEO ServiceNow
Carsten Linz is leading organizations to transform for the digital-intelligent age. During his 20 years in executive roles focused on software and data fuelled growth, he has built several €100 million businesses and led company-wide transformation programs affecting more than 60.000 employee. His most recent roles include Group Digital Officer at BASF, Business Development Officer at SAP, and Global Head of the Center for Digital Leadership. He holds senior advisory roles, e.g. for the World Economic Forum’s ‘Digital Platforms and Ecosystems’ project, serves on the investment committee of Europe’s largest seed stage fund, and on the advisory board of fast-growing companies. Dr. Linz is adjunct faculty member and teaches in Executive Programs at University of St. Gallen, European School for Management and Technology Berlin, Mannheim Business School and Stanford Graduate School. He is a sought-after keynote speaker and acts as advisor to CxOs around the world.