futureSAX is a project of The Saxon State Ministry for Economic Affairs, Labour and Transport in Germany. The Saxony region currently belongs to the top 20 innovation locations in Europe. Dr. Carsten Linz delivered the keynote at the FutureSAX Innovation Forum, in which he presented an entrepreneurial approach for building innovative business models that allow ‘David to beat Goliath’ and provide incumbents’ with an instrument to out-innovate their competitors. His recommendations are grounded in a six-year research program comprising hundreds of innovation case studies.